Top 10 Best Affiliate Tracking software on the internet to start your affiliate marketing business today.
 | Scaleo is a cutting-edge affiliate marketing solution. You can signup and launch your own affiliate network in minutes! | Scaleo - affiliate marketing software Country: Czech Republic Company Size: Medium Founded: 2015 Price: $299.00/month Free Trial: Yes | G2 User Rating Captera User Rating 14 days free trial - instant access |
 | Tune - The TUNE Partner Tracking Platform (formerly HasOffers) is the industry’s most flexible SaaS platform for building, managing, and growing partner programs and networks. Headquartered in Seattle with hundreds of employees worldwide, TUNE is trusted by the most innovative affiliate marketers, iconic brands, and the largest global performance advertising networks, including Shopify, Groupon, Chewy, Credit Sesame, Rackspace, Grammarly, FabFitFun, The Penny Hoarder, Fluent, Applift, and Tapjoy. | Tune - affiliate tracking software Country: United States Company Size: Enterprise Founded: 2009 Price: $499.00/month Free Trial: Yes | G2 User Rating Captera User Rating 30 days free trial upon request |
 | CAKE provides Performance Tracking Software with solutions for Affiliate Marketing, Lead Generation, and MultiChannel Marketing that enables advertisers, networks, and publishers to manage, measure, and optimizes marketing performance in real-time. Collect, validate and distribute leads in real-time for maximum profitability. Measure channel performance using multitouch attribution, for ROAS optimization. | Cake - performance tracking software Country: United States Company Size: Enterprise Founded: 2010 Price: $499.00/month Free Trial: Yes | G2 User Rating Captera User Rating 14 days free trial upon request |
 | Everflow is the smarter Partner Management Platform for driving performance from every type of partner: Affiliates, Influencers, In-App Publishers, and Media Buying channels. Unlock new opportunities with clickless tracking and tracking code URLs. Focus on what matters with automated optimization, full API data access, and deeper reporting insights. Understand your performance by placement, time, city, and more. | Everflow - affiliate tracking software Country: United States Company Size: Enterprise Founded: 2010 Price: $395.00/month Free Trial: Yes | G2 User Rating Captera User Rating 14 days free trial upon request |
 | The Trackier Performance Tracking Platform enables you to create, automate, | Trackier - affiliate tracking software Country: India Company Size: Medium Founded: 2016 Price: $299.00/month Free Trial: Yes | G2 User Rating Captera User Rating 14 days free trial upon request |
 | Offerslook aims to make all affiliate networks and ad networks’ business easy & smart. With Offerslook, anyone can create an ad network with zero cost. Offerslook enables users to customize a platform with their own brand, run offers, manage publishers, generate invoices and so on. Offerslook provides real-time reports with visualized data snapshots as well as counter-fraud features for ad networks. | OffersLook - affiliate software Country: Hong Kong Company Size: Medium Founded: 2014 Price: $259/month Free Trial: Yes | G2 User Rating Captera User Rating 30 days free trial upon request |
 | Easily create, track, and grow your own affiliate marketing programs. Affiliate tracking software for E-Commerce and SaaS that integrates seamlessly with your site in just minutes. Begin affiliate marketing to reward loyal brand ambassadors and boost sales. Affiliate Tracking Software for E‑commerce and SaaS. | Tapfiliate - affiliate tracking software Country: The Netherlands Company Size: Medium Founded: 2015 Price: $69.00/month Free Trial: Yes | G2 User Rating Captera User Rating 14 days free trial upon request |
 | LeadDyno is a popular lead generation Affiliate Management Software that assists companies and individuals in tracking their affiliate and referral programs. It enables users to develop an affiliate program in minutes and effectively handles affiliates and their payments. It provides comprehensive information on the best online marketing channel practices and assists users in incorporating online advertisement strategies. It operates with every website and runs affiliate programs automatically, monitoring them from its lead sources. | LeadDyno - affiliate tracking software Country: United States Company Size: Small Founded: 2012 Price: $49.00/month Free Trial: Yes | G2 User Rating Captera User Rating 30 days free trial upon request |
 | Refersion is one of the best affiliate tools for creating your own network of affiliates and tracking affiliate sales. It is an easy-to-use and integrated affiliate tracking software platform that assists consumers in becoming affiliates by enabling simplified payments and assisting online shops in tracking sales by promoters, influencers, and so on. This program is preferred by online marketing companies over others because it provides businesses with reports and outcomes based on real-time data. | Refersion - affiliate tracking software Country: United States Company Size: Medium Founded: 2015 Price: $89.00/month Free Trial: Yes | G2 User Rating Captera User Rating 14 days free trial upon request |
 | HOQU is a SaaS Performance Tracking Platform that allows you to create Networks and manage, monitor, and optimize online advertising campaigns. In terms of pricing, HOQU users have complete access to all core features. The pricing strategy is focused on conversions rather than clicks, allowing companies to save up to 90% of their costs. | HOQU - marketing tracking software Country: Estonia Company Size: Small Founded: 2017 Price: $279.00/month Free Trial: Yes | G2 User Rating Captera User Rating 14 days free trial - instant access |
 | Offer18, an affiliate tracking platform, has grown quite efficiently and now occupies a distinct place among the world's largest affiliate marketing platforms. Offer18, which is trusted by a large number of Affiliates/Advertisers/Agencies/Adnetworks and will be linked in the coming days, is constantly emphasizing the effectiveness of serving clients with the best affiliate marketing platform. | Offer18 - campaign tracking software Country: India Company Size: Small Founded: 2016 Price: $49.00/month/user Free Trial: Yes | G2 User Rating Captera User Rating 30 days free trial upon request |
 | Advertisers, Ad Networks, and Publishers can use the vene dash SaaS suite to manage deals, aggregate data, and boost performance all from a single, streamlined framework. Our dependable monitoring solution, which includes built-in fraud prevention, a cutting-edge billing feature, cryptocurrency payments, and a slew of other unique features, enables performance marketers to scale their businesses and stay ahead of the competition. In the heart of Berlin, Germany, vene dash is designed with passion by industry experts. | VeneDash- affiliate tracking software Country: Germany Company Size: medium Founded: 2016 Price: $499.00/month Free Trial: Yes | G2 User Rating Captera User Rating 14 days free trial upon request |
What Is Affiliate Tracking Software?
Affiliate tracking software is a tool that allows brands and affiliate marketers to track and manage affiliate marketing campaigns with greater accuracy.
Previously, the majority of affiliates ran a basic product review website with insightful articles and affiliate links. On the other hand, YouTube vloggers, Instagram influencers, podcasters, and OTT video creators are becoming influential affiliates capable of driving substantial traffic from multiple outlets.
This is good news for affiliates, retailers, and, eventually, customers since it allows brands and consumers to communicate on a variety of channels, including video and social media sites, where consumers spend hours per day.
However, there is one disadvantage: it makes tracking the visitor’s journey nearly impossible. With affiliates accounting for 16% of online orders, it generates a huge tracking and attribution problem that is rapidly becoming the most pressing concern for affiliates and retailers in 2021 and beyond.
ECommerce retailers need a secure and inexpensive way to track conversions and attribute them to the correct channel in order to effectively use affiliate marketing.
Here are the affiliate tracking methods that have seen the most success in assisting eCommerce in making sense of this attribution nightmare.
Common Features of Affiliate Tracking Software
Features of Affiliate tracking software include:
- Tracking all clicks and leads requires a special unique URL containing the affiliate id and possibly the campaign number, which is parsed to the advertiser’s site and then paired with a user cookie to identify the landing page, visit date, expiration date, user identity, and relevant sales closing details. Tracking URLs are also used as tracking codes. The software may generate a code, token, or shortened URL and track affiliate names. On the other hand, Google revealed on January 14 that it would discontinue support for third-party cookies in two years. It resulted in the increased popularity of (cookie-less and direct tracking methods) as accurate and safe alternatives to third-party cookie-based methods.
- Tracking Time and Place: The tracking time and location of an impression, click, lead, or sale, as determined by using cookies and sent back from the advertiser’s server site to the tracking software server for consolidation.
- Tracking Source: Not only does the source refer to the location, as previously stated, but it also refers to the web page originating the URL link (blog article, for example) and source type (banner, keyword, search, chatbot, or other), which provides both marketers and advertisers with information to improve context and maximize click-through ratios (how many times a banner must be seen before anyone clicks on it) and sales conversions.
- Tracking Affiliate: Determine the amount and effectiveness. The affiliate’s sales performance is determined by the volume of traffic and effectiveness (or making money for the network). [5] Formal paraphrase
- Fraud Detection: With the growth of the affiliate marketing industry and the availability of IP-evolving software, chatbots that can simulate clicks and transactions, and even hacking to insert data into the software database to inflate affiliate credits and ratios, the need for fraud detection has grown.
- GEO, ISP, Browser, Computer, OS, IP, and so on can all be tracked.
- Server-side tracking: Because affiliate marketers refer visitors from their own website to a merchant website, and because browser tracking preventions block cross-domain tracking, affiliate tracking software provides server-to-server tracking methods. Server-to-server tracking methods (also known as Postback URL tracking) allow affiliate tracking software to receive alerts when the merchant triggers a conversion.
What affiliate tracking software is used for?
Tracking the different aspects of a given action, which are generally classified into eight categories, is at the heart of affiliate marketing software.
The CPC is an abbreviation for the (Cost per click)
Comptroller of Public Accounts (Cost per acquisition)
CPM is an abbreviation for Cost Per (Cost per impression)
The CPS (Cost per sale)
The Consumer Price Index (CPI) (Cost per install)
CPL is an abbreviation for Certificate of (Cost Per Lead)
CPV is an abbreviation for Contamin (Cost Per Visitor)
Chief Operating Officer (Cost Per Order)
How To Use Affiliate Tracking Software?
Affiliate tracking software is used to assess marketing strategies, manage payments, and recruit affiliates. The aforementioned processes are intended to concentrate solely on promoting your company and maintaining traction with marketers and advertisers. Having a strong social presence around the network is important for attracting loyal customers and willing affiliates. Many businesses and enterprises are moving to affiliate tracking systems for these purposes alone.
Tracking and maintaining these processes can be challenging when several affiliates can generate traffic for you, such as product reviews and radio ads. In exchange, the software solution incorporates payment solutions based on the affiliate’s commission. These tools provide data and analytics in addition to tracking and payment. This improves a user’s ability to make more informed decisions about which goods should be promoted and which marketing strategies are most successful.
Features of Premium Affiliate Software for Tracking Campaigns?
Below is a list of the five important features that most affiliate software solutions should have in their systems:
Types of registration
As the name implies, tracking sites include sign-up forms for people who want to become affiliates of your business. Emails and paid ads are just two of the many ways to reach a bargain with a promising affiliate. Sign-up forms gather information, create accounts, delegate commission plans, and produce emails for affiliates to begin immediately in order to close the deal.
Management office
Affiliates need a central location to track their progress. As a result, these software solutions also provide a monitoring center where affiliates can view their most current and modified operations. This includes their payment history, purchases, and clicks. It also helps them see their commission schedule and the amount owed to them, measured automatically by the system, and reduces miscalculations.
Commissions that are flexible
Affiliates are expected to receive different rates of commission from each other for businesses selling a variety of goods. You would be more flexible with your payment arrangements if you can configure your commission structures. Affiliates’ prices should vary based on how they market and promote goods.
Personalized landing pages
Increased conversion rates result from customized and appropriate landing pages. Having the correct landing page for your target audience increases the likelihood of turning visitors into consumers or affiliates. The majority of custom pages are tailored for a particular keyword to increase a visitor’s interest in your product.
Promotional materials
Your affiliates should be able to incorporate promotional resources into the scheme. This includes the ability to customize the tool based on their name, affiliate links, landing page, and other factors. This gives them more opportunities and methods to promote the product and earn extra money in return.
What Are the Advantages of Using Affiliate Tracking Software?
Building good relationships with your allies is a successful way of strengthening your company when it comes to marketing and promotion. In contrast to customer relationship management, which aims to increase customer loyalty to the company, affiliate tracking software monitors the growth of conversions. Marketers’ referrals, reviews, and endorsements are what propel your company forward. With their assistance, you can reach out to several people at once through a variety of networks that you would not have been able to participate in otherwise. As a result, it is important to pay the advertisers as well.
Furthermore, affiliate software not only keeps track of the networks you’ve created over time but also assists in compensating the marketers who promote your products and services. They are paid a fee for each good sale they complete. Coupons, deals, and gift cards are only a few examples of what they will earn in addition to commissions.
Overall, affiliate tracking software provides a number of advantages, such as product marketing, detailed reporting, accounting management, improved website traffic, and complete payment information. As a result, these solutions act as a performance assessment for specific networks used by the organization, allowing you to determine whether or not a marketing strategy is successful. They also allow you to see which parts of the network are receiving the most coverage.
At the end of the day, manually tracking your affiliates can be a time-consuming job. It’s easy to lose track of them, particularly if your company is expanding at a rate that you can’t keep up with. Affiliate tracking software reduces the workload while ensuring that each affiliate is satisfied with the business transaction. Based on performance reviews and data statistics, it assists you in making well-informed decisions. As a result of introducing a successful affiliate tracking solution, you can expect to see an increase in traffic and sales.
Top 10 Affiliate Tracking Software Solutions for eCommerce
Affiliate websites are used by 81 percent of eCommerce brands and 84 percent of digital publishers to direct shoppers on their journeys.
Affiliate marketing has evolved into a critical component of every eCommerce digital marketing strategy.
However, not everyone in affiliate land is rainbows and sunshine.
Problems with click attribution, ad fraud, and conversion tracking are popular. Fortunately, there are resources available to assist you in ensuring the accuracy of your affiliate marketing tracking.
Affiliate marketing investment in the United States is projected to exceed $8.2 billion by 2022.
Affiliate Tracking Software is used to track an individual’s or company’s referral, endorsement, or suggestion to purchase goods or services from another person or company. Tracking is used to manage and reward or pay participants in an affiliate marketing group or affiliate network. Affinity marketing inspired the initial idea. “Affiliates” are members who consent to be promoted or be promoted. Those who sell and recommend are known as “marketers,” while those who have the goods or services that are sold are known as “advertisers.”
Affiliate tracking software may be self-hosted or cloud-based.
Formalized paraphrase Regardless, trackers monitor page views and clicks on promotional content (banners, clicks, etc.), as well as conversions or events considered important by marketers. [2] Formalized paraphrase
Several online businesses establish affiliate networks in order to manage affiliates that advertise their goods and services. Affiliate networks are businesses that function as a middleman between marketers and advertisers, acting as a broker.
Tracking refers to the identification of a user’s IP address, the detection of a browser, the referral of a marketer’s affiliate, and the completion of an advertiser’s transaction.
The primary function of affiliate marketing software is data aggregation, which enables marketers and advertisers to use multiple marketing optimization techniques.
While affinity marketing refers to marketing to people who share similar interests, the derived affiliate networks are closely linked to distribution platforms and sales promotions that pay sales commissions, which is why solid and dependable software is needed to prevent fraud and provide protection and privacy for the parties involved in the transactions.
Affiliate tracking and conversion attribution:
Though affiliate tracking is an important component of any affiliate tracking software, it is typically linked to conversion attribution models such as “first click” or “last click.”
In reality, tracking a conversion has no real value unless you can attribute it to the traffic source, keyword, and campaign that brought the user in the first place.
The attribution model employs a business rule that assigns credit for a monitored conversion to the first or last affiliate who referred the visitor to the merchant’s website.